Tuesday 15 August 2017

Recession Cuts Nigeria’s Advertising Spend By 7% (See Details)

Following recession, Nigeria’s total advertising expenditure has declined by 7 percent, from N97.9 billion in 2015 to N91 billion in 2016. According to an exclusive report obtained by MARKETING EDGE, in the first and second quarters of 2016, the total advert spend stood at N21 billion in each quarter, while N24 billion and N25 billion...

No comments:

Post a Comment

A MUST READ

BEHIND THE OPOTO FESTIVAL

The production of this painting is to enable the society to know and understand the positive effects and the needs the Opoto festival in Enu...